Definition
Feature gating limits specific features to higher tiers or add-ons instead of charging purely on usage.
Why it matters
Gating differentiates plans and captures willingness to pay when features map to clear business outcomes.
Pricing implications
Strong gates protect high-value workflows. Weak gates create churn or short-term upgrades with quick downgrades.
Design guidelines
Gate outcomes, not minor conveniences, and pair with usage limits or upgrade paths.
Measurement tips
Track upgrade rate, downgrade rate, and activation impact after introducing a gate.
Checklist
- Tie each gated feature to a measurable outcome.
- Avoid gating features required for basic success.
- Limit the number of gates per tier for clarity.
- Offer previews so users can see gated value.
- Provide usage-based alternatives when possible.
- Monitor activation and conversion impact.
- Document the rationale for each gate.
- Review gates after major launches.