Definition
Included usage is the amount of usage bundled into a plan or platform fee before overages apply.
Why it matters
Included usage reduces bill shock and improves conversion. It also determines how quickly customers reach overages.
Pricing implications
If included usage is too high, you underprice heavy users. If it is too low, customers feel penalized early. Use cohort data to set the right level.
Measurement tips
Compare included usage to p50 and p90 usage to calibrate tiers.
Checklist
- Set included usage based on typical customer usage.
- Align included usage with the base fee value.
- Use tiered overages after included usage.
- Publish example bills showing included usage.
- Re-evaluate included usage after pricing changes.
- Avoid hidden limits that differ from published limits.
- Track overage rates by plan.
- Use included usage to reduce early churn.