Churn Risk Scoring
Build a simple churn risk score to prioritize retention work.
Quick checklist
- Pick 4 to 6 signals max.
- Weight signals by historical churn impact.
- Refresh scores weekly or monthly.
- Alert account owners on high risk.
- Track score accuracy over time.
Step-by-step
- Choose signals like usage drop, ticket volume, and renewal date.
- Assign weights based on past churn events.
- Create low, medium, and high risk bands.
- Review the list with success and sales teams.
- Update weights quarterly.
What to watch
- Scores that never change.
- Using too many signals to explain.
- Missing renewal timing in the score.
Common mistakes
- Treating the score as a final decision.
- Not validating against real churn history.
- Ignoring product usage trends.
