Contract Minimums Messaging
Explain minimum commitments on pricing pages and quotes.
Quick checklist
- State the minimum commitment in plain language.
- Show how usage draws down the minimum.
- Provide a simple example invoice.
- Keep rate card links easy to find.
- Align sales quotes and page copy.
Step-by-step
- Write a one-line definition of the minimum.
- Add an example that shows drawdown.
- Link to the rate card for unit pricing.
- Explain what happens when usage is below minimum.
- Validate wording with sales and legal.
What to watch
- Minimums hidden behind sales-only links.
- Confusing language around unused commitment.
- Inconsistent wording between quotes and invoices.
Common mistakes
- Treating minimums as an add-on fee.
- Mixing minimums with unrelated setup fees.
- Omitting minimums from the pricing page.
