PricingNest

Egress Pricing Playbook

Set bandwidth pricing with blended costs and margin buffers.

Quick checklist

  • Use blended egress cost per GB.
  • Add a margin buffer for p90 traffic.
  • Tier prices to reduce bill shock.
  • Separate CDN and origin costs.
  • Review bandwidth costs quarterly.

Step-by-step

  1. Estimate blended egress cost per GB.
  2. Model usage at p50 and p90.
  3. Add a margin buffer to the unit price.
  4. Build tiered pricing for large volumes.
  5. Validate against real customer workloads.

What to watch

  • Ignoring burst traffic in modeling.
  • Using list prices instead of blended costs.
  • Overusing flat-rate plans for bandwidth.

Common mistakes

  • Pricing bandwidth below cost.
  • Hiding egress fees in fine print.
  • Forgetting to include CDN pass-through.

Tools to use