Price Lock Policy
Define price lock windows to reduce churn during price increases.
Quick checklist
- Define the lock duration per plan.
- Align price lock to billing cycles.
- Limit exceptions to clear criteria.
- Communicate lock terms in advance.
- Track churn impact after changes.
Step-by-step
- Choose a lock window that fits your renewal cadence.
- Model churn impact with and without a lock.
- Define who qualifies for the lock.
- Update contracts and pricing pages.
- Review renewal outcomes after rollout.
What to watch
- Locks that extend beyond contract terms.
- Inconsistent promises across sales and product.
- Discounts layered on top of locks.
Common mistakes
- Applying price locks without clear criteria.
- Forgetting to update billing copy.
- Locking prices for segments with high support costs.
