Pricing Page Layout Checklist
A layout checklist that keeps pricing pages scannable, fast, and conversion-ready.
Quick checklist
- Keep the plan cards above the fold on desktop and mobile.
- Use a single primary CTA per card.
- Put unit definitions beside pricing, not in footnotes.
- Add a short comparison table below the cards.
- Make FAQs collapsible to reduce scroll fatigue.
Step-by-step
- Sketch the page in three blocks: plans, comparison, and FAQ.
- Place the value metric and included usage in the plan header.
- Add two proof points near the CTA (security or uptime).
- Show annual vs monthly toggle near the price.
- Test the layout on a phone screen width.
What to watch
- Sticky headers can hide plan details on mobile.
- Long plan cards push the CTA out of view.
- Dense tables reduce scan speed and hurt clarity.
Common mistakes
- Hiding usage units in tooltip-only UI.
- Mixing plan names with audience names.
- Splitting the primary CTA into multiple buttons.
