Retention Campaign Calendar
Plan retention campaigns by segment and renewal window.
Quick checklist
- Segment campaigns by plan and usage.
- Align timing to renewal windows.
- Track campaign impact on churn.
- Use a consistent cadence each quarter.
- Keep messaging clear and short.
Step-by-step
- Build a calendar keyed to renewal dates.
- Create campaign themes for each segment.
- Add success metrics for each campaign.
- Sync with product release timing.
- Review results and adjust quarterly.
What to watch
- Over-messaging leads to fatigue.
- Campaigns that do not match product value.
- Poor timing around renewal windows.
Common mistakes
- Running the same campaign for all segments.
- Ignoring usage behavior in targeting.
- Measuring opens instead of retention.
