RFP Pricing Response
Respond to RFP pricing requests with a clear rate card and assumptions.
Quick checklist
- Include a simple rate card.
- State assumptions and exclusions clearly.
- Provide a usage example with totals.
- Align pricing with your public page.
- Keep terms consistent with legal.
Step-by-step
- Build a rate card with your primary unit.
- Add a sample monthly and annual estimate.
- Document assumptions for volume and usage.
- Confirm discount policy and approvals.
- Review with finance and legal before sending.
What to watch
- RFPs that ask for hidden discounts.
- Pricing that conflicts with public tiers.
- Terms that create implementation scope creep.
Common mistakes
- Sending a rate card without context.
- Using legacy pricing in new RFPs.
- Skipping approval for custom discounts.
