Seat Utilization Forecast
Forecast seat usage to plan upgrades and pricing.
Quick checklist
- Track active seats vs purchased seats.
- Forecast seat growth by cohort.
- Set upgrade prompts at 80% utilization.
- Review seat churn separately from logo churn.
- Compare seat growth to revenue growth.
Step-by-step
- Calculate current seat utilization by account.
- Forecast seat growth using last 3 months.
- Define a utilization threshold for upgrades.
- Update account owners with forecast data.
- Review utilization trends monthly.
What to watch
- Free seats that mask real usage.
- Accounts with declining utilization.
- Rapid growth without billing alignment.
Common mistakes
- Treating active and purchased seats as the same.
- Ignoring seasonal changes.
- Using one forecast model for all segments.
