LTV Calculator (SaaS)
Estimate customer LTV from ARPA, gross margin, and monthly churn rate.
Inputs
Ad slot (optional): responsive unit under the form.
Results
Estimated LTV
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Implied average lifetime (months)
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How it works
- Implied lifetime (months) = 1 / churn rate.
- LTV = ARPA x gross margin x lifetime.
FAQ
What is ARPA?
Average Revenue Per Account (ARPA) is your average subscription revenue per customer per month.