Use case: pricing experiments

Use this flow to model a price increase, estimate break-even churn, and compare annual prepay discounts. It's designed for quick sensitivity checks before you run an experiment.

Recommended steps

  1. Model revenue impact and break-even churn: pricing increase impact calculator
  2. Convert monthly to annual prepay pricing: annual discount calculator
  3. If the experiment affects retention, sanity-check churn impact: churn impact calculator

Notes

  • Use ranges (best/base/worst) and segment by plan or customer size.
  • Grandfathering or phased rollouts can reduce churn risk during a price increase.
  • Annual discounts trade revenue for commitment and cash flow; compare effective monthly rates.