Pricing Increase Impact Calculator
Estimate the impact of a price increase on monthly revenue, including an assumption for customer churn from the increase.
Inputs
Ad slot (optional): responsive unit under the form.
Results
Revenue before
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Revenue after
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Change in revenue
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Break-even churn (%)
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How it works
- Revenue before = customers x current price.
- Revenue after = (customers x (1 - churn)) x (current price x (1 + increase)).
- Break-even churn is the churn rate where revenue after equals revenue before.
FAQ
What is break-even churn?
It is the churn rate at which the higher price produces the same revenue as before. If actual churn is lower, the increase raises revenue.